Welcome Summer, we missed you – you always make us smile … 

And so here it is the story behind our Summer Collection. We hope that someone special to you will become part of our journey with a little outfit from A&A.

Anyone that knows me well, knows my love of Chanel. My first handbag was a hand me down quilted Chanel bag from my mother. I still have it and I still love it. When I see Alexandra playing dress ups I feel the most wonderful moment of déjà vu.

Every special moment in my life has had a touch of Chanel. On my wedding day, my beautiful mum gave me her white Chanel camellia, for something borrowed. She told me to tie it to my purse, instead I got some satin ribbon, pinned the camellia on it and tied it around my neck, instantly I felt complete, I loved the way it looked, the way I felt wearing it.

When I gave birth to Anthony & Alexandra, I was wearing Chanel Allure perfume, a present from divine husband. My coffee table holds my 2 favourite books -Eternal Chanel & Collections and Creations from my gorgeous girlfriend Mel, who also shares my love for the fashion diva.

And in every Collection of ALEX&ANT, I always add a camellia like flower, a small tribute to a woman who has inspired me so much.

Designing the latest Summer Collection was done with a smile. Dressed in warm clothes, with the fire burning, I got lost in the thoughts of the beautiful scents of summer – the sun, flowers, the ocean, the sound of laughter, love and joy.

I wanted to introduce playful colours to our collection while still keeping to our gentle palette of colours. Beautiful flowers become another inspiring force, gentle shades of lavender, soaring sky blue, soft khaki and a spectrum of pinks weave playfully and naturally into our signature palette of gentle hues.                   

…and living by beach, inspired us to design a practical, beautiful and natural beach story complete with soft voile kaftans, luxurious beach hoodies and jackets to covet.  

For our boys, wonderful wonderful boys – the gentlest fabrics to lie on their skin, practical designs to never stop them from playing freely & to rock this summer!  

An ALEX&ANT Summer is as fresh as the breeze and as playful as flying a kite.  

We’ve sourced the most gentle of fabrics and we have woven them into playful designs that look beautiful and feel great!

We design beautiful clothing for all of the picnics, play-dates, days at the beach and parties. And of course, those perfectly lovely lazy summer days!

“A life without love is like a year without Summer” Swedish proverb. 

Here is to a wonderfully happy summer!

With love & a smile

Caterina x

Don’t get me wrong, I do love some of the rituals of Winter, but I have to admit they are mostly related to food.  I could spend all day in the kitchen when there is nothing especially appealing about being outside. Mostly though, the season is very labour intensive, inconvenient, sluggish, often boring and a little depressing.

I think what we forget during the cooler months is the ability to do things simply and with any spontaneity. So when the sun comes out it’s so liberating to dust off a bunch of sandcastle toys, throw the kids in the car in whatever they’re wearing and head to the coast for a good, old-fashioned beach-comb.

There was absolutely no preparation in this trip except to bring the sand toys.  In my world, that kind of reckless behaviour would normally end in tears for all parties!  Not this day….it was so perfect.

Fleur xo